appears to be similar to lamp control modules Radio Shack sold many years ago
Dave, I understand what you are saying that if this annoying way of attracting customers makes money for them then that's the American way; anything for a buck
My point was that it should be easier for current owners of X10 systems to get right to a list of products they can buy without needing hip waders and fly swatters.
I'd suggest buyers use the forums, which do not suck, and otherwise simply call X10 for support on everything else. If X10 wants to pay to staff a call center with nice people like Leeanne, who I I spoke with today, then hey, who am I to argue? I like real people!
You'll still, however, need nerves of steel and Sherpa guides to find the products you might wish to buy!
My point was that it should be easier for current owners of X10 systems to get right to a list of products they can buy without needing hip waders and fly swatters.
Doesn't the AHP "buy" button do that?
as an E-Commerce professional I must state the people that run this website don't know what they are doing in their marketing and design philosophy.
it is the name recognition that brings people to this site, and nothing more. I can easily find an alternative to take my business as I can't say that it would be all that smart to do business with a company that manages itself in this manner. it does not reflect well upon the company AT ALL.
..............If they would clean up their act, they would get much more business ....
..............If they would clean up their act, they would get much more business ....
And.... how much business do they get? This information you offer... is based on a factual account of numbers .... or what? For all I know... X10 has the greatest rate of click-through-to-purchase on the Internet. And the highest dollar purchase, per visitor, ratio.
Do have numbers that show differently?
...The design of the site and the newsletters reflect a peculiar X10 philosophy -- that what the customers tell you they want (product-wise, site design-wise, etc.) isn't what they really want and their continuing to buy from the X10 carnival advertising proves that people really do want a jumbled, confusing, garish web site. I tend to think that X10 keeps those customers in spite of the style of advertising, and that X10 could sacrifice some short term sales in favor of building a larger long term customer base by doing away with the circus and constant "sales" and crazy price claims....Thank you for what I expect will be closest thing we'll get to an inside view of why X10 choses to continue their irritating web site approach.
I don't have the numbers now, but I used to see them every day. The rate of purchase and average sale at X10 were significantly down from their height (and still declining somewhat) when I left. Still enough to have a healthy business, but not as good I thought they could be. ...........
.......The pop-unders from years ago that everyone still remembers were incredibly effective, .....
...The design of the site and the newsletters reflect a peculiar X10 philosophy -- that what the customers tell you they want (product-wise, site design-wise, etc.) isn't what they really want and their continuing to buy from the X10 carnival advertising proves that people really do want a jumbled, confusing, garish web site. I tend to think that X10 keeps those customers in spite of the style of advertising, and that X10 could sacrifice some short term sales in favor of building a larger long term customer base by doing away with the circus and constant "sales" and crazy price claims....Thank you for what I expect will be closest thing we'll get to an inside view of why X10 choses to continue their irritating web site approach.
As a side note, I use a host file on my computer to weed out most advertising on my screen. X10 is so well known for its "advertising format" that it is one of the sites that are blocked by default with the host file. I had to modify the host file so I could access the forums here.
Interestingly, Automated Outlet http://www.automatedoutlet.com/home.php beats X10 USA for prices, sometimes as much as 50%. I do all my shopping forX10 items there, the shipping is $7.50 no matter how big the order is.
....... Who was it that said that the "love of money is the root of all evil."