Dave,
More power to X10 on making bucks. If they want to dance naked under a sandwich board in Times Square -and this works for them- then bravo for them! My point was that it should be easier for current owners of X10 systems to get right to a list of products they can buy without needing hip waders and fly swatters.
However, your point about customer service is well taken and I can back it up by saying that paradoxically, the quality of their customer service is inversely proportional to the total and complete suckiness of the website. My own experience today was great with a short wait, a friendly person and a nice followup e-mail with troubleshooting tips and in-depth technical info to help me understand why my module was turning back on moments after I turned it off. Problem solved.
I'd suggest buyers use the forums, which do not suck, and otherwise simply call X10 for support on everything else. If X10 wants to pay to staff a call center with nice people like Leeanne, who I I spoke with today, then hey, who am I to argue? I like real people!
You'll still, however, need nerves of steel and Sherpa guides to find the products you might wish to buy!