It's difficult to carry on a successful business if you keep your customers pissed off at you from the very beginning.
A few years ago, I took a course in how to set up business websites. One of the first things they told us: you can generate great sales over the Internet if you're willing to set up an effective and informative website and to use some of the great savings in overhead to provide great customer service. And most importantly, don't use music or other sounds when customers aren't expecting it. Not only does it alarm them, it creates noise in working and home environments.
Customers, rightly or wrongly, do business over the Internet on their boss's time. Sound disrupts and is NEVER welcome unless it's specifically requested in the form of an mp3, wav or other sound file.
I HATE having to dive for the mute button when some moron starts yelling as soon as one enters the main site. Not only does it piss me off, I usually go elsewhere. I'm even more apt to go elsewhere when I read all these posts about poor and unresponsive customer service.
The initial page is far too long, as well. Great on graphics, but overwhelming.
Consider this free consultation. And please turn off the damn sound!
