frankly I think more ordinary folks would buy these products if they were sold on a regular looking web site with specs and info on each unit. It's so hard to find anything here and info on it too. And as everyone is saying the ads, gimics and ladies probably turn off many folks. You don't know how much it took for me to take this stuff seriously when it's advertised like this. Then again I hate to say but some of it is pretty cheesy anyway. The cameras IMHO are very poor. I have a $20 Creative USB webcam that has a dramatically better picture and wider field of view. The X10 idea is good and the ninja's are really quite good (except sometimes it looses single and gets stuck which sucks when you are viewing it over the internet). I'm hoping my latest purchase of a firecracker kit doesn't disappoint me.