X10 have chosen to use naked females for the ads. I don't like it, and so I choose not to visit their main website - the internet equivalent of the channel flipper.
There are worse things, in my opinion, that they could use for their ads. Imagine the discussions that would ensue if they decided to 'promote' their product with pictures of....
Corpses - male, female or animals,
Religeous icons - Christian, Satanic or Muslim,
Semi naked men or children (although that's probably illegal)
Disabled people (if that's the politically correct terminology these days),
Cars - brings back the Dodge vs Ford arguments,
Racial Stereotypes - Jamaican drug dealers, Italian designers, overweight Americans, stupid upper class English,
etc.
Whatever they choose to adorn their pages with will draw comments from people disliking the content. It really only becomes an issue when someone fanatically defends their decision to the point of insulting others and appearing maniacal in the process - apologies if you think this refers to you, but if you think this *does* refer to you then there may be some truth in it.
[rhetoric question ON]
Here's a thought... Why don't they use an advertising campaign that puts more focus on the product (specifications, uses, sizes, comparisons) and less focus on the irrelevant pictures?
[rhetoric question OFF]
People are people. Disagreements and differences are what make things interesting, but only up to a point. Vehemently defending your view will often get people pissed off, just like TV evangelism
(you'll have to excuse me, I'm English and often need to point out my jokes).
Can we play nice now?