I now have two of these units, one for the cottage and one for the house.
The Groups & new Routines in the Alexa App made this easy to turn on/off many things at once (Not just X10) with a single phrase.
The new version IHC app learns both RF and IR very fast (maybe the newer Broadlink has a better RF receiver)
Initial setup to the IHC app with the new Broadlink was a bit of a pain but the IHC Alexa skill makes it worth the trouble.
I've now retired my X10 PowerMids previously used to control my TV, Cable box, and Blueray Player.
I added it to the eControl app as well as that app has the ability to get codes from the cloud which speeds things up, virtually eliminating the learning process.
Both Broadlinks can be used in both apps and the apps know which devices are associated with which Broadlinks.
I managed to learn my window air conditioner IR codes but won't be playing with that this time of year.
Since the Air Con is in another room I may have to put my PowerMids back into action to utilize those codes.
The Broadlink has a temperature sensor built in so clicking on the Aircon displays the current rooms temperature.
I tend to tinker more with Home Automation in the cooler months and this thing has many possibilities.
Combining this with the CM15A gives awesome power to my HA setup.