The wife and I was in one of the "warehouse shopping places" over the weekend. And... admittedly it can be nice to try a sample of some product we wouldn't normally buy a five pound bag of to see if we like it (or not). Of course, that means they also have Satellite, and/or cable TV, and home improvement sales people...
hawking their wares in various areas of the store(s).
One peddler represented Vivint (
https://www.vivint.com/). A Smarthome-Security specialist/outfit.
OK... not so extremely different from Security [alarm] people who "add" some smart home devices. Or even way-different from a cable company who also markets a a bit of a smart home installation. But as we all know.... how a product is packaged can make a huge difference.
They were selling the "integration of modern technologies". A one-stop-shop for all the great things everyone wants in their lives today. Installed and setup by experts so people don't have to wear tin-foil hats or worry about Jeff Bezos and his new squeeze sitting around the house at night.... listening to private conversations. Or whatever it is people worry about.
Anyway.... even though professional installations aren't new....
I think new ideas for marketing HA may alter the HA world completely.