Maybe the "buy online" could be changed to
"X10 Website", as they both could point to
the same place, but the "X10 website" text
doesn't have the "feel" of X10 trying to push
more product in a product that someone has
already paid for.. It does get old when
software you run every day has an always very
visible link to "buy more of our stuff"..
To me, even the title bar "Buy Online" is
nagware..
Imagine if MS Word had a link on the title
"Buy our game stuff now!"!