I have the IR IconRemote and I have to say it is pretty cool but in the "5 minute" set-up you get about as much our it as a 5 buck universal remote. It has taken me weeks to program in all my devices and while I have to say it is pretty slick, the great time it took was setting up all of the devices though the remote.
I am not talking about a radical redesign, most of the guts and brains would still be in the ICR, but with a simple program to let you assigh buttons, build macro's, and lay it all out on your PC and DL the layout to the ICR. The ICR would still have the "learn" function built it to it, all of the IR codes, etc, the program would simply let you do the assignments on your PC, have some nice perks like "copy/clone" a funtion once learned to other devices, and most important a way to make a back-up of your set-up, if my ICR ever failed it gives me nightmares almost to think about having to do all of that again.
I would easily pay an extra 25-50 bucks for such an option.