I think the bigger question is that if all the residents in a house already have iOS or Android devices with access to Siri or Google Now (not that uncommon these days), why would they purchase this "thing" for the house that essentially does the same thing, requires another subscription, and doesn't go with them when they leave? If they buy one, it has to be shared and only works in one room. If they buy one for each room, that's a lot of cash for something they already have. Am I missing something?