As you indicated. Not all 72 watt Halogen replacements are the same Lumens as the incandescent it replaces.
Even the incandescent bulbs. Vary by manufacturer and bulb model
Few in my cabinet.
Halogen:
Smart Living Supermarket brand:
72 watt: 1270 Lumens, color temperature 2800K, A19 Shell
Sylvania Super Saver:
72 watt: 1490 Lumens, color temperature ?, A17 Shell
Satco S2404:
72 watt: 1490 Lumens, color temperature 2900K, A19 Clear Shell
Satco S2404:
72 watt: 1490 Lumens, color temperature 2900K, A19 Frosted Shell
Satco S2407 75 watt equivalent.
53 watt: 1050 Lumens, color temperature 2900K, A19 Frosted Shell
Incandescent:
GE reveal 100:
100 watt 1250 Lumens A19 Shell
Smart Living:
100 watt 1690 Lumens A19 Shell
Sylvania
75 watt 1180 Lumens A19 Shell
LED:
Feit 100 watt equivalent:
13 watt, 1500 Lumens, color temperature 3000K, A19 shell
Feit 60 watt equivalent:
9.8 watt, 800 Lumens, color temperature 3000K, A19 Shell
Feit 40 watt equivalent:
6.3 watt, 450 Lumens, color temperature 3000K, A19 Shell