I wouldn't get too excited about the "NEW" X10 site. When I first looked at it I was glad to be able to finally check out the Daily Deals from my work computer again without the fear of someone thinking I was surfing for porn.
However, if you notice on the bottom of the "NEW" home page there is a link to the original home page where the Daily Deals are accessible and of course those pages are using the old format.
The "NEW" home page is more of a facade than anything else. It's almost like making 2 different lamp modules that do 2 different things, but giving them the same part number... hypothetically.
Anyways, that's my $0.02. I guess I won't be going back to checking out the Daily Deals while having my morning coffee at work... not yet anyways.